Google Ad Grants have been created to help eligible organisations increase their online presence by enhancing Google search results.
Google offers up to $10,000 In Kind Ad Words Advertising Each Month for grant recipients.
1: See if you are eligible.
Before you apply, make sure that your non-profit is based in a country where Google Ad Grants is available, and that you comply with the other eligibility requirements. Organisations must have a current charity status.
2: Apply for Google For Non-Profits.
Assuming you’re eligible, you’ll need to apply for a Google for Non-Profits account.
3: Submit the Ad Grants pre-qualification form.
Once your Google for Nonprofits account is approved, submit the pre-qualification form found in the Ad Grants enrolment guide.
4: Create your account.
Once you’ve received Ad Grants pre-qualification approval, complete the steps found in the Ad Grants enrollment guide to properly set up your account.
5: Submit your account for review.
Once you’ve created your account and set up your campaign, submit your account for review.
For more information please visit Google Ad Grants page.