The latest Reputation Institute poll surveyed 7699 people and asked them to rank Australia’s biggest charities according to factors such as service to the community, responsible governance and cost management. The survey has been running since 2011.

The Royal Flying Doctor Service was named as Australia’s most reputable charity, taking the top spot for the eighth year in a row. CareFlight and Guide Dogs Australia followed up second and third in the rankings.

Greenpeace Australia Pacific had the worst reputation, taking the bottom spot on the ladder for the second year in a row.

Ronald McDonald House Charities showed the biggest improvement, rising to sixth overall.

The 40 charities included in the survey were selected on the basis of revenue, familiarity and geographic operations.

The top 20 charities, ranked by reputation score in were:

  • 93.2      Royal Flying Doctor Service of Australia             
  • 93.2      CareFlight                                                                    
  • 91.3      Guide Dogs                                                                   
  • 90.1      St John Ambulance                                                    
  • 89.9      Starlight Children?s Foundation                               
  • 89.6      Ronald McDonald House Charities                          
  • 89.3      National Breast Cancer Foundation                        
  • 88.5      McGath Foundation                                                    
  • 88.3      M?decins Sans Fronti?res Australia                        
  • 88.2      Lifeline Australia                                                         
  • 88.2      Beyond Blue Ltd                                                           
  • 88.0      Camp Quality                                                              
  • 87.6      Surf Life Saving Foundation                                     
  • 86.8      Diabetes Australia                                                        
  • 86.7      The Fred Hollows Foundation                                 
  • 86.2      Make-A-Wish Australia                                              
  • 85.8      Cancer Council Australia                                            
  • 85.6      Headspace                                                                     
  • 85.2      Leukaemia Foundation of Australia                         
  • 85.2      Canteen