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Eat smart and support StreetSmart's homeless campaign
"It's so easy to take part," said Jay Bessell, manager of Melbourne's funky Il Solito Posto trattoria in Collins Street, that raised over $3,500 both times it took part. "We're always being asked to do charity stuff and we usually do," he said. "Whether a regular customer wants to raise money for kids with cancer or whatever, but this is a great way for us to do it in one huge hit. We simply plaster our doors with posters explaining how StreetSmart works, and then the staff give out table cards which briefly explain where the $2 goes, that it's not tax deductible and that it all – 100% – goes to small local charities. The first year, we had to spend a lot of time educating customers, but now they know what we're doing. Now, we can automatically add $2 to everyone's bill and that's that!" According to him, no Il Solito Posto patron has ever objected to paying $2. "If you didn't want to pay, sure we'd take it off, but first it would go on the bill," he smiled. "And then you'd have to request to have it taken off …" Perhaps it was this unobtrusive method that saw Il Solito Posto raise more funds for StreetSmart than any other café or restaurant in November and December 2004 or perhaps it has more to do with the crowd the trattoria draws. "We have some fairly cool and alternative people coming to eat here," said Jay. "They're the type of people who like to be involved in these sorts of projects." Of course, in 2004, there was no prize for the restaurant that raised the most funds, but in 2005, Adam arranged for the staff of the biggest fundraisers to win a set of Crumpler bags. Unfortunately, Il Solito was 'pipped at the posto' by Brunswick Street's Red Tongue Café, which racked up $6,000! "I figured bringing a bit of friendly rivalry into the game would
only help boost our collections," laughed Adam. Seems he was right.
Mind you, Jay's no sore loser. "Look, it's about momentum," he explained. "This is such a brilliant idea that addresses such
an important cause. It's about other restaurants getting on board
and taking part and before you know it, the whole thing will go national." More information
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The Centre
for Volunteering [ABN 28 002 416 024] |
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