SBS donates $2 million worth of television airtime to charity
February 2009 | SBS
SBS will create a Foundation to be custodian of $2 million worth of television airtime which will be donated to support charities and charitable causes, SBS Managing Director Shaun Brown has announced.
"While SBS has always been a strong supporter of charities, the SBS Foundation will ensure that our support truly makes a difference to the aims and ambitions of a small number of not-for-profits," Shaun Brown said.
"SBS will dedicate significant airtime and resources towards a more targeted television campaign for a select group of charities who have a synergy with SBS's Charter.
"A dedicated SBS committee will assess each application against published criteria and choose the charities that the SBS Foundation will support for a 12 month period."
SBS today released guidelines and called for applications from charities interested in getting support from the SBS Foundation. SBS will select partners across a range of categories including:
- Creative/Arts
- Multicultural
- Indigenous
- Environmental
- Health
- Regional
- Sport
Applications for support from the SBS Foundation close Friday, 27 February 2009 at 5pm and the successful charities will be announced before 1 April 2009.
The guidelines for the SBS Foundation can be found at www.sbs.com.au/future.
Media Information
Jane McMillanT: 02 9430 2807
M: 0438 690 305
A charitable story: SBS supports community organisations and charities by donating promotional time on TV to help "make a difference". In 2008, we helped over 40 diverse community organisations to achieve their goals.
